Why is Real Estate Content Marketing Important to Your SEO Strategy?
Let’s face it: Content marketing is the future of SEO in real estate. Learn more about why real estate content marketing are important for Google page one rankings.
Ever wondered, “Why is real estate content marketing important?”
First, look at the facts. Real estate content marketing leads to a 2000% increase in blog traffic as well as increasing overall revenue by 40%. It’s for reasons like these that you can’t separate SEO (search engine optimization) services with content marketing.
Why do most real estate blogs fail? Most real estate agents have no idea how to run a blog. They have single digit article engagement which means these articles are not bringing in new clients. If your blogging efforts don’t add up to create the compound effect of content marketing, you won’t be successful using this as a lead generation strategy. Passive consistent traffic is the key to blogging for leads.
It brings in these benefits no matter what industry you’re in. You can see the emergence of content marketing as an SEO strategy on Google Trends here:
In the real estate industry, it’s important to make your blog part of your SEO strategy. Here’s a more in-depth explanation of how and why.
How Real Estate SEO and Real Estate Content Marketing Work Together
SEO works by ensuring that a website performs better and rank higher in searches relevant to the website. On the other hand, content marketing is a kind of inbound marketing tactic that makes visitors move towards a sales funnel with the use of content pieces that have these qualities:
A lot of beginners see the two things as unrelated and sometimes contradictory. But the truth is that it’s easy to make an SEO-friendly content marketing strategy. What this means is that you use content marketing as a means of achieving better website rankings for keywords while reaching more customers.
A good content marketing plan gained more popularity as Google’s algorithms began evolving and developing. The algorithm started favoring articles that have fresh content of a certain length, as well as well-targeted keywords and specific pages. Actually, modern SEO strategies will often include the creation of quality content alongside their more classic and technical procedures.
Why Is Real Estate Content Marketing Important? Benefits of Content Marketing to SEO
There are a lot of specific ways for content marketing to help give you an advantage over your competitors. This is in terms of search engine rankings as well as other SEO benefits.
More Keyword Opportunities
Search engines see websites in a different manner compared to human beings. Google has no means of knowing a site’s content unless they see some keywords that give them a good idea of what it’s for. If you need to ensure that search engines know what your website is about, content marketing is the key.
After all, an SEO content strategy allows you to make your point beyond the paragraphs located on your homepage or photo descriptions. With the use of blog posts, articles, and other content, you can gather more relevant keywords that make it easier to know the purpose of your website as well as cater to what the people are searching for.
Google Loves Substantial Content
Pages that have the highest ranks in the search engine results often have the most amount of written content. However, longer content doesn’t equate to higher rankings all the time. You need to ensure that the articles and content you provide have substance and useful information.
Failing to do so makes your visitors tired of it and leave. That will impact your search engine ranking in lots of negative ways. A good way to think about its effectiveness is to put your self in the mind of a visitor.
If you search for an answer or a tutorial using Google or other search engines, you probably found what you’re looking for on the first page. After all, pages that present detailed information that solves your problem become more prioritized by the search engine.
As such, you can’t rely on keyword density as the sole determining factor for SEO effectiveness. Creating content with substance will get visitors’ appreciation and increase your chances of getting to the top. You have more chances of doing so than companies that only aim to perfect their keyword usage.
Content Increases Visitor Time in Your Page
People coming to your website because of searches but can’t find what they’re looking for will leave right away. These people make up your bounce rate, which Google can use to determine your website’s SEO profile. The search engine won’t let your webpage continue having a high rank if it keeps on sending its visitors back to the search result pages.
If you want to solve your bounce rate problems, content marketing strategies can help. For example, having a high bounce rate on your homepage can mean your visitors don’t have enough information about what your company can offer. Putting in links to various parts of your website can make them stay longer, as well as point them to other pages they might get interested in.
Always remember that useless content will drive visitors away. Length is important, but you should never waste people’s time with it. Failing that, your bounce rate will come to lower your rankings.
More Backlinking Opportunities
While Google PageRank became a secret once again, links remain important in terms of maintaining and improving your search engine rankings. Google’s Andrey Lipattsev reveals links, content and RankBrain are the top three ranking signals in Google’s search algorithm. As you can see in the graph below creating link worthy content is a secondary goal for our blog content.
You also want to link out to other articles that are helpful and enrich your visitors’ experience.
Your best approach is to find a well-linked content in your industry and make the best new and improved version of it. That gives you a means of promoting content while making the entire link building process easier.
Discover More Today!
Why is content marketing important? It helps build your backlinking profile, it provides more pages to keep your site updated and fresh, and Google loves this strategy.
No matter what efforts you put in, the results and gains are too good to pass up. Always remember that, as long as you consistently produce content that helps visitors while keeping their interest, you’re doing a good job with your content marketing strategies.
However, using content marketing to boost your SEO strategies can get difficult if you don’t get professional help.
RE Digital Unicorn Content Marketing
Professional Blog Writing
One of the best ways to increase your targeted traffic is to create an authoritative real estate blog for your niche on your website. By creating monthly content that answers the top questions of your target audience, you’ll attract your perfect client. With my blog content service, you get high quality content directly to your site each month.
The process is simple and guaranteed to get you content that you and your customers will love.
Real Estate SEO Content Marketing Services
With every article, we keep SEO in mind at all times. Each article is written with targeted keywords positioned to help you rank highly and get more traffic from search engines.
Shorter articles of 500 words are best used on sites like storyboard, activerain, and realty times to support primary content.
We can also provide 1,000 word content for static pages for your community/neighborhood for sale pages.
Send me a message with your website url, your primary market, where you judge your current SEO to be at, your goals, and who you think is your competition. If you don’t know, that’s totally fine too – I can help walk you through it.
Do you need more information about content marketing and Google Page One Rankings? Looking for professional real estate SEO services to get started? Reach out to me today for real estate link building, real estate content marketing, and real estate guest blogging.
Services are unavailable in San Diego.
Need More Information on Real Estate Leads?
You may find a couple of our other articles helpful:
- Instagram Tips For Real Estate Agents
- Pinterest For Real Estate
- How To Create A Real Estate Website
- How to Break Into the Luxury Real Estate Market
- How To Transition Into A Career in Real Estate
- Internet Lead Conversion Strategies
- My Real Estate SEO Strategy
- Real Estate Marketing Unicorn
- Best Way To Setup Google Adwords
- How To Attract High End Real Estate Clients
Would you like to learn more digital marketing, SEO, search engine marketing for real estate, and how I use this method to close high-end buyers and sellers? Request to join my new Facebook Group Luxury Real Estate Sales – Breaking Into The High End
Do you need more information about real estate Google Page One Rankings? Looking for professional real estate SEO services to get started? Reach out to me today for real estate link building, real estate content marketing and real estate guest blogging.
Follow Me On Social Media!
Read My Real Estate Articles!