The Ultimate Guide on Real Estate SEO Strategy for 2018
If you have a real estate business, it’s important you use SEO for Google Page One Rankings. Here is your ultimate 2018 guide to real estate SEO strategy.
Are you tired of consistently ranking behind your competitors in the search engine rankings?
Do you feel like you spend hours taking stunning pictures of the homes you have on the market — only to see that they barely generate any sort of response online?
Would you just like to learn more about how to make real estate SEO optimization work for your personal and professional brand?
If so, then you need to keep on reading this post to learn about our real estate SEO services.
In it, we’ll tell you everything that you need to know how to improve your current real estate SEO strategy.
From making sure you’re optimized for voice search to selecting the right keywords, you’ll learn how to take your content to the next level.
1. Write Guest Posts for Authoritative Sites
One of the most effective ways to improve your real estate SEO and your company’s authority in the industry at the same time?
Start writing guest posts for the websites relating to the real estate industry that you read every day. Think about the sites that tell you about current market trends, offer awesome staging ideas, or even let you know how to leverage your social media following.
Then, start submitting your own articles and pitches to those sites!
Make sure that your content is original, offers a unique perspective, and is actually saying something useful.
In other words, a simple rewrite of the content that’s already been writing isn’t going to cut it.
Think about a professional challenge that you faced — like how you sold a serious fixer-upper to a newly married couple — and the advice you’d give to agents in similar situations.
Once people see that you’re able to get published on these sites, they’ll start trusting what you have to say. You’ll be able to position yourself as a serious force to be reckoned with in the real estate world.
You’ll also notice that your social media following has started to go through the roof. This is because articles on these sites are highly shareable.
So, don’t be surprised if you see your traffic numbers growing — and your site ranking climbing — as a result of your guest posts!
2. Improve your Linking Strategy
Another reason why writing those guest posts is such a great idea in order to improve your real estate SEO plan?
Because tons of other people who are writing on the real estate market and trends within the profession are going to link back to your posts on their own websites.
One of the best kinds of posts that you should write if you’re interested in having your website linked back to often?
Posts that include data points and statistics.
These are always highly-shared posts — which means that the intensive research that you’ll likely need to do in order to right them will be well worth it.
Also, make sure to include plenty of links back to your own website in your blog content.
This is called “internal linking,” and it’s a crucial part of improving your overall real estate SEO strategy.
Anything that you can do to encourage more people to click on your website is always the right idea! Aim to include anywhere from two to three internal links in your blog content.
Also, link out to other authoritative sites in your own content. Don’t be afraid to let these sites know that you’ve linked to them. Shoot them an email, and they’ll likely return the favor by linking to your own site!
Quick Tips to Get More Links
A few quick and dirty real estate SEO tips to watch your link juice get even sweeter?
Always include a link to your website in the comments signature. This way, when you comment on other industry sites and blogs, people will be able to navigate to your website right away.
Because these people are already interested in the topic of real estate, they’ll be incredibly likely to give your site and blog a read.
Additionally, reach out to other local businesses and ask them for links directly.
Think of it as an effective form of cross-promotion.
When you include these links in your content, always make sure that the article you’re linking to is actually relevant to the topic you’re writing about.
If you’re writing a post on how to stage a living room, but you’re linking to a post about how to repaint a garage?
Google will notice, and you could be penalized as a result.
3. Get more Online Reviews
If you’re anything like the majority of people who use the Internet — and we’re guessing that you are — you probably read online reviews about a company or product before you decide to buy it.
People are doing exactly the same thing when it comes to your real estate agency and brand.
However, if people aren’t saying anything at all about your real estate company online?
Then you’re likely already missing out on a huge portion of your target market.
First of all, these online reviews do an excellent job of increasing consumer trust.
They are also valuable for proving to potential clients that you have the experience and the expertise to connect people with the homes that they want. Additionally, they can help to increase your overall sense of authority within the real estate market as a whole.
When potential buyers see that you’ve been able to help a large number of clients in the past, they’ll be much more likely to work with you.
To incentivize clients to write a review, you can enter those who write one into a drawing for free products or gift certificates for local restaurants or bars.
Once you have those reviews?
Make sure that you respond to both the positive and the negative (and keep it cool when it comes to the latter.)
People want to see that you take your brand’s reputation seriously. They also want to know that you’re staying up-to-date with what people are saying about your company online.
4. Don’t Underestimate Video Content
So far in this post, we’ve discussed how you can optimize your real estate SEO for search engines like Google and Bing.
But now that YouTube is officially the second most popular search engine in the world, you need to adjust your strategy accordingly.
Real estate agents, in particular, can benefit from the inclusion of video content on their websites and blog posts.
You’ll be able to provide virtual tours, show off features of a home to faraway buyers, and create personal, face-to-face connections with potential clients through the use of video.
When it comes to video content, it’s best to keep it short and sweet. In general, anything under two minutes will work well.
In order to perfect your real estate SEO strategy for video content, make sure that you include keywords in both your video title and the description. You should also include closed captioning, both to make your content accessible to everyone and to rank for more keywords.
Remember to get as specific as possible when it comes to categorizing your videos. For example, instead of just “real estate” try “Tampa Bay mansions” or “Beverly Hills homes.”
5. Optimize for Voice Search
A recent study conducted by Google found that roughly 20% of all mobile searches are now conducted through voice search.
With virtual assistants like Alexa and Siri only getting more and more popular, your real estate SEO plan now needs to be optimized for voice search.
First and foremost, make the adjustment from thinking about how people type things into search engines online versus how they speak to one another in real life.
This means that you’ll need to lengthen your real estate keywords. Instead of short, choppy phrases like “top real estate agent” try things like “Who are the top real estate agents in my area?”
The latter is a great example for another reason — because it’s in the form of a question.
Remember that people are asking their digital assistants questions, not spouting off random keyword phrases.
Think about the list of the questions you’re asked the most, and use the “who, what, where, when, and why” in order to provide answers.
The goal with voice search is for your content to rank in the “Featured Snippets” section of search engine results.
This means that not only will your content rank above your competitors. It will also actually be read out loud to searchers by their digital assistants.
6. Pick Location-Based Keywords
As a real estate agent, you know that location is everything.
You can have the most beautiful house on the market — but if it’s not in an area that you’re clients are interested in, then it’s simply not going to sell.
The same thing rings true for your real estate SEO strategy.
When you’re selecting keywords, you need to ensure that you’ve included long-tail phrases (that is, keywords between 3-5 words) that reference locations.
This goes for both the location of your real estate agency and the location of the properties that you work with.
This will help to get your website in front of the people who are either already living in your service area or are looking for property within.
As a real estate SEO expert in training, you’ll need to look for location-based keywords that reference:
- Cities, towns, and municipalities
- Countries (if selling international property as well)
7. Site Speed Matters
Think that site speed isn’t an important part of your real estate SEO strategy?
A recent study found that nearly half of Internet users want the websites they visit to load in under two seconds. Additionally, about 40% of those users will click away from your website if it doesn’t load within three seconds.
While it’s obvious that slow loading times can cost you clients, you might not realize that they can impact your ranking factor as well.
This is because, when Google notices that lots of people are clicking away from your website quickly, it assumes that means you don’t have any helpful content to offer.
So, it will rank your website far below your faster-loading competitors.
What can you do to make your site load faster?
First of all, remove autoplay features and pop-up ads from your website. They’re not only annoying to many Internet users, they’ll also cause your site to slow way down.
Be sure to enable browser caching, minimize your HTTP requests, and re-evaluate your hosting platform to ensure it can handle the amount of traffic your site is getting.
Finally, remember that Google has officially embraced a mobile-first index.
So, while you’re doing everything possible to improve your loading time for the desktop version of your site, don’t neglect your mobile version as well.
Optimize your Real Estate SEO Today
From beefing up your linking strategy and writing guest posts for industry heavy-hitters to getting more online reviews, we hope this post has taught you how much you can do to improve your real estate SEO plan.
Of course, we know that sometimes, you need the help of real estate SEO services.
When you’re in the market for a real estate SEO expert, don’t rely on anything less than the best.
Whether you’re looking to strengthen your social media marketing strategy, build better backlinks, or just need to completely overhaul your current digital marketing plan, we can help.
Do you need more information about real estate Google Page One Rankings? Looking for professional SEO services to get started? Reach out to me today for real estate link building, real estate content marketing, and real estate guest blogging.
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