What is Real Estate Linking And Why Is It Important for SEO?
Today, building high-quality links has never been more critical for SEO. But what is real estate link building? Here’s your backlinking guide and why it’s important for Google Page One Rankings.
What is linking, exactly? The concept is simple. It’s merely the practice of having external sites link back to one of your website pages.
However, putting this into practice isn’t as easy as understanding its definition. There are good backlinks and bad backlinks. Knowing the difference and establishing the right kind is crucial to your SEO.
Learn how to build your online credibility with this guide to understanding linking, its benefits, and how to go about acquiring them.
What Is Real Estate Linking and Why Does It Matter?
Backlinking is a form of marketing. More specifically, it’s part of SEO development, which is a digital marketing strategy geared toward generating web traffic on your site.
Websites don’t just generate traffic on their own. There are nearly 2 billion websites on the internet today.
Pause for a moment and let that sink in.
Of that number, approximately 644 million of those sites are active. That’s a lot of competition! How do you make it to where your website falls in front of the right eyes with so many others are working to earn the same results?
The answer is SEO, also known as Search Engine Optimization. This includes a whole host of strategies to help carve out a place for your business online, including backlinking.
One of today’s leading strategies, backlinking is a full-time job for many businesses and an important one. The results are worth the effort as it pushes your content toward the first page of relevant Google search results.
How Does Real Estate Backlinking Work?
What backlinking does to your website is it generates multiple links for Google’s algorithms to index.
Let us break it down into simpler terms. The more links Google finds on external sites leading back to yours, the more credibility your website earns.
Its algorithm reads your popularity on other websites as an indicator that your content is a relevant source people trust. Thus, Google boosts your search engine rankings for keywords relevant to your content.
However, not all websites are viewed the same way. You have to be careful which sites post backlinks to yours because their own credibility can either lift you up or drag you down.
Think of it like building relationships with people. If you hang with the wrong crowd, others are going to look down upon you and think that you’re just like them.
Yet if you surround yourself with a well-known posse people like, their view of you is elevated. You’re considered part of the elite and so people treat you as such.
Essentially, recognizable brands who are already considered a source you can trust.
Ways to Build Backlinks
There are different ways t build backlinks online. Some of them are more work than others. What’s important is that you use a strategy that builds quality backlinks.
Like many best practices, quality is always, always better than quantity. Investing the right time and budget into getting your website hyperlinked on credible sites can directly influence your stream of web traffic, as well as profits.
Below you’ll find a few ways you can go about acquiring these useful SEO boosters.
Farming Broken Backlinks
One way companies build backlinks is the good Samaritan route. This is where you seek out broken links on various high authority websites, contact them, and then offer a link of your own as a replacement.
Keep in mind you can’t just send them any link you want. It has to be relevant to the text and content to which it’s anchored.
Does this sound like trying to find a needle in a haystack? It’s actually much easier than you would think. Thanks to Google’s advanced algorithm, there are ways for you to search for specific links and anchor text right from your Google search bar.
The formulas include the keyword of your choice and then adding either “+ links” or “+ resources” behind it. You can also type “inurl:links” after the keyword to find similar results.
Once the results pull up, test the links inside the content. If any of them are broken, offer a credible and relevant source on your own website to replace it.
More often than not, the website owner is willing to return the favor by using your link.
Write Guest Articles
Another common approach is drafting guest articles for high authority websites.
The benefit of this approach is two-fold: not only can you create backlinks in your guest content linking to your site, but you can also share your guest article on your social media platforms.
This mutually beneficial relationship draws more traffic to both your website and the website you’re publishing on. Plus, it brands you as a voice of authority in your industry.
Get Your Name in the Press
Do you think journalism is too “old school” to include in your digital marketing strategy? Think again! Most publications have an online presence, including a website where they publish many of their stories.
Sending out press releases to journalists in the industry and getting your business published is a great way to gain exposure while improving your SEO. Most articles about your business or articles that use you as a source will link back to your website via their citation.
Get an interview specifically about your business and this approach is even better! News outlets often have a substantial following to which they syndicate their news stories online.
Be elated as you see your press shared on their Twitter, Facebook, or other social media platforms. While you’re at it, help spread the word by syndicating the article across both your professional and personal accounts, too.
It’s a great way to churn up new potential clients while putting your business in the limelight.
Grow Your Real Estate Marketing Strategy
Now that you can answer the questions, “What is linking?” it’s time to start putting that knowledge into practice! Create an SEO strategy for your real estate marketing business.
Do you need more information about real estate link building for Google Page One Rankings? Looking for professional real estate SEO services to get started? Reach out to me today for real estate link building, real estate content marketing, and real estate guest blogging.
Services are unavailable in San Diego.
Need More Information on Real Estate Leads?
You may find a couple of our other articles helpful:
- Instagram Tips For Real Estate Agents
- Pinterest For Real Estate
- How To Create A Real Estate Website
- How to Break Into the Luxury Real Estate Market
- How To Transition Into A Career in Real Estate
- Internet Lead Conversion Strategies
- My Real Estate SEO Strategy
- Real Estate Marketing Unicorn
- Best Way To Setup Google Adwords
- How To Attract High End Real Estate Clients
Would you like to learn more digital marketing, SEO, search engine marketing for real estate, and how I use this method to close high-end buyers and sellers? Request to join my new Facebook Group Luxury Real Estate Sales – Breaking Into The High End
Do you need more information about real estate Google Page One Rankings? Looking for professional real estate SEO services to get started? Reach out to me today for real estate link building, real estate content marketing and real estate guest blogging.
Follow Me On Social Media!
Read My Real Estate Articles!