Real Estate SEO Strategies
I will share with you my six month experiment to rank on page one of google that began with a new listing: a one hundred year old house with historical designation and Mills Act tax savings. These real estate SEO hacks can be used for keyword ranking for any lifestyle search.
If you don’t have a blog yet, I have a DIY real estate website – quick and on a budget tutorial. Check out my article on REDigitalUnicorn: How To Create A Website In WordPress Step By Step (Real Estate)
How can I create a content silo for more visibility on a new historic home listing and build a wall of authority around San Diego Historic Homes?
8 Real Estate SEO Tips For Google Page One Rankings
1. Keyword Research
We first have to start with keyword research. Google has two places now with suggested searches.
Here are the suggestions as you begin to type in your keyword
These are at the bottom of the page with related searches:
This gives you and idea of the variation of all related searches your ideal consumer may be querying.
2. Intent Keywords
From this exercise I’ve discovered two money making keywords as a goal to rank on page one of google. They would be San Diego historic homes for sale and Mills Act homes for sale San Diego. These keywords are considered intent keywords. Intent searches are prospects looking for what you sell.
3. Wall of Authority
In order for this to be successful we need to build a wall of authority for San Diego historic homes for sale and Mills Act homes for sale San Diego. Pages with content on Mills Act historic tax savings, historical designation guidelines, the design review committee for the city/county/HOA, or historic home tour info based on our keyword research would be ideal.
4. Supportive Keywords
Our next step is to find all supporting topics relating to historic homes that would be applicable to residential real estate. Go back to step one and isolate the keywords you want to include in your post.
I had a page: Mills Act Historic Homes – San Diego CA that was around two years old on the Resource navigation menu for helping buyers understand the intricacies involved with a historically designated property.
Two blog posts supported my money making keywords: 7 Things You Need To Know About Historic Homes (San Diego) and the San Diego Quieter Home Program.
In the 7 Things You Need to Know Article, I made efforts to include all keywords related to the search query San Diego historic homes.
Plan out a group/set of keywords and interlink to the pages that are related, but you must use a unique keyword for each page/post. You don’t want multiple pages on your website competing with each other known as content cannibalization.
5. Money Making Page
August of 2017 I created the money making page title San Diego Historic Homes For Sale. You want to make sure that you have idx reflecting homes for sale with CTA (call to action) for more information or to request a showing.
Six months later, it’s now the third listing on page one of Google. In critiquing myself I should improve the very last small paragraph of unique content, because the content is “too thin”.
When a buyer searches for any type of historic homes in San Diego my client’s home for sale in Bankers Hill San Diego would have showed on the feed. This is an extraordinary way to bring unique value to a luxury home seller.
Here is the screen shot where I’m in incognito mode – not signed into google, with a ISP location in Las Vegas, Nevada (outside of my market).
6. SEO Page Title and Page Description
SEOMOFO is my favorite bookmarked free tool to layout both my page titles and my page description.
7. Look For Low Hanging Fruit
You can research your market and get a home run for low hanging fruit. A home run is any placement on the first page of Google. You are looking for a lack of competitors correctly choosing keywords.
I tried this experiment December 16th for San Diego 55+ real estate. Technically this is all real estate under $1M and not really my focus. Having said that I love traffic and if I can win on page one of google I’ll do it. This strategy could work for homes with a pool, single story, equestrian, farm, lifestyle searches in the high end.
You want to spend alot of time creating great graphics for your page/post and long pins for sharing on Pinterest when publishing a new article. You can check out here: Pinterest for business tips here. Name your photos like this: san-diego-historic-homes-for-sale.jpg with a keyword rich file name and correctly describe your photo with a keyword rich alt tag.
If you are in need of a real estate website for beginners check out RE DIgital Unicorn: How To Create A Blog In WordPress Step By Step (Real Estate)
SEO Backlink Hack 2018
When you launch a new website you are stuck in the Google Sandbox. Be on your way out with my free white hat backlink hack! Today we are going to get a fast and free DA 97 DO FOLLOW backlink to boost your Google page one rankings!!!!!
You can hire a company that claims they will do SEO for you, sign a year long contract for $500-$3,000 a month that goes where? Commissions, brick and mortar overhead, customer service, and then? If you don’t know anything about SEO, one could very easily bamboozle you.
I’m speaking from experience. I wrote checks for SEO the first 3 years on my WordPress site and was very sorry in the end.
Instead empower yourself, learn it and outsource alacarte when need be. This is how I built my real estate website over the past 12 months.
When you launch a new website you are stuck in the Google Sandbox. Check out this Ahrefs blog post to understand what is the Google sandbox?
Obviously you start with the obvious backlinks from social media, Facebook, Linkedin, Twitter, Pinterest, Tumblr, ect.
This backlink is pretty unknown to non professional SEO’s.
1. scroll down to the footer and click on KDP community (see screenshot in the comments)
2. next to the search bar click LOGIN
3. sign in with your current amazon account OR create a new one username
4. click on your username and click on My Profile
5. click on My Profile
6. drop your website link in the about me with a short bio
7. click save and now you have a DA Authority 97 DO FOLLOW backlink.
Tell Google About Your New Profile Page
Domain Authority of 62 FREE DOFOLLOW Backlink
Create an account
You’ll get an email link to activate your account.
Go to page editor and enter some content
I’ll put the code below in the comments to make your link work. I tried to put it in my post and Facebook blocked my post as spam!
Here is the code to make the DOFOLLOW backlinks copy paste this into the editor and then copy paste your link twice in between the brackets
If you want to enter more than one link use spaces with an “and” or an “or”, otherwise it’ll be a run-on and it won’t work.
Please leave a comment below if you found this article helpful!
Need More Information on Real Estate Leads?
You may find a couple of our other articles helpful:
- Instagram Tips For Real Estate Agents
- Pinterest For Real Estate
- How To Create A Real Estate Website
- How to Break Into the Luxury Real Estate Market
- How To Transition Into A Career in Real Estate
- Internet Lead Conversion Strategies
- Real Estate Marketing Unicorn
- Best Way To Setup Google Adwords
- How To Attract High End Real Estate Clients
Would you like to learn more digital marketing, SEO, search engine marketing for real estate, and how I use this method to close high-end buyers and sellers? Request to join my new Facebook Group Luxury Real Estate Sales – Breaking Into The High End
Do you need more information about real estate Google Page One Rankings? Looking for professional real estate SEO services to get started? Reach out to me today for real estate link building, real estate content marketing and real estate guest blogging.