Is Tailwind Worth It?
It’s no secret a strong social media presence can help build your brand. Between Facebook, Instagram, Twitter and Pinterest, you’ve got a ton of free tools just waiting to help you drum up business. Just one thing: You’ve got to know how to use these to their full advantage.
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Even if you do know how to post the perfect pins or tweet the punniest tweet, managing these platforms on your own can become a full-time job, and you don’t really need another one of those.
To help manage my Pinterest for real estate account, I discovered a tool called Tailwind, and it’s drastically improved my Pinterest presence.
Within just 120 days, my followers increased from 150 to 973, and my impressions jumped from about 15,000 per month to more than 500,000, consequently resulting in a drastic uptick in pageviews to my blog, almost 2,000 monthly.
And, no, I didn’t have to buy spammy robot followers or hand over my account information. (Don’t do that.) I simply got started with a free Tailwind trial.
My Honest Tailwind App Review
Because I wish I’d known about this tool sooner in my career, I wanted to let you all in on my secret to Pinterest success.
If you’ve never heard of Tailwind — or have but want to learn more about how it helped me grow my blog and my business — I’ve got a complete rundown for you. As a side note, you can use the tool to help build your Instagram and Pinterest presence, though I’ve used it primarily for the latter.
First Thing’s First: What is the Tailwind App?
Tailwind is an Instagram and Pinterest scheduling tool that allows you to post when your audience is most actively engaged, meaning they’ll be more likely to click, like, share, or read your articles.
If you’ve ever tried to understand how social media works, you know there’s a ton of research out there. Everyone has his or her opinion on the best time to post. Tailwind totally takes the guesswork out of this. Instead of spending months experimenting with your audience, which, by the way, is different than anyone else’s audience, it does the analyzing for you — automatically.
That’s exactly how I managed to increase my Pinterest followers and impressions so drastically in just 120 days.
A Rundown of My Favorite Tailwind App Features
Tailwind offers a ton of awesome features — the most notable being the scheduling optimizer. However, here are a few more I also love and have taken advantage of:
- Tailwind allows you to automatically schedule pins to Pinterest, so I can schedule an entire week’s worth of pins in one night and take a break after.
- Tailwind has a “Hashtag Finder,” which suggests popular Instagram hashtags based on your post. This helps reach more people who might be interested in your post.
- It keeps track on your analytics. Rather than digging through pages of meaningless numbers and acronyms, Tailwind offers insights so you can see what type of content works.
- It saves me time by allowing me to upload multiple images at once, move items around on the calendar and brainstorm my content. If I’m on the go, I can even plan posts from my phone. I actually repin other user’s content from my iphone because I’ve found repinning popular pins is best for your account. Desktop doesn’t show the amount of times a pin has been repinned.
Interested? Here’s How to Get Started
If you’re ready to have your blog content see by thousands a month, sign up for Tailwind today. The free trial allows you to schedule up to 100 Pinterest pins and up to 30 Instagram posts — no time restriction. Then, I recommend you opt into with the “plus” membership for just $9.99 a month, which is optimal for blogs and small businesses.
I had no idea how much untapped potential was waiting for me on Pinterest. Watching my impressions reach over 500,000 monthly and adding over 800 followers without following back, Tailwind has helped drive traffic to my blog and consequently my real estate business.
If I could go back and sign up years ago, I would. It would have certainly taken the guesswork out of Pinterest success.
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