I have grossed over $2,000,000 selling San Diego luxury real estate over the past five years with 100% online lead generation. These sales included record breaking sales in Del Mar, La Jolla, Laguna Beach, and Rancho Santa Fe. Although I had mastered PPC and lead conversion, with the growing emergence of mobile search, skyrocketing costs of PPC, and evolution of online consumer behavior, it became necessary in January 2017 for me to make changes to my online strategy and take the time to begin to understand the fundamentals of SEO. My journey began when I stumbled upon Neil Patel’s article, “How I Used SEO to Drive to 5 Million Visitors to Gawker Media.”
Neil’s article was very compelling creating uncertainty with our current digital marketing plan, wordpress website, and IDX plugin provider. I completed his form for a confidential discussion with an annual budget in the low six figure range. Neil kindly responded without insulting my insignificant budget, suggesting I check out his webinar and self study course. The webinar made me realize there were no “all in one real estate internet marketing” solutions at this time.
If you don’t have a blog yet, I have a DIY real estate website – quick and on a budget tutorial. Check out my article on REDigitalUnicorn: How To Create A Website In WordPress Step By Step (Real Estate)
Advanced Marketing Program Review Self Study
Neil Patel’s Advanced Marketing Program is structured as a one year self study for consistent implementation along the way. There is significant eye opening information, shared resources and tools, and exercises to complete for maximum potential. Each module’s lesson is broken into 10-20 minute clips that are easy to time block. Membership also includes live bonus calls and access to a private Facebook group where you can collaborate with other digital marketers.
How Has The Advanced Marketing Program Helped?
Modules 2 and 3 are on Competitive Intelligence research using a set of tools to examine and spy on your online competition. You may be surprised to find your offline competitors may not be competing with you online. These were the top four suggestions that I’ve been using daily and now have benchmarks for my own domain authority improvements after understanding who my competition is.
1. Similar Web allows you to see your competitors traffic sources, advertising platforms, traffic levels, and referral sources.
2. With Follow.net and ispionage you can see your competitors content ads and examine on their PPC strategy.
3. Alexa provides web analytics to your competitors and shows you how you rank in comparison.
Module 1 on Researching Your Client led me to make changes to the language within our MLS idx lead registration form. I’ve also made changes to our CTA buttons throughout the site using Neil’s other business Kissmetrics on color psychology.
In Module 4 Neil talks about Crafting the Elements of Your Core Story. Your core story makes you relatable, compelling, and authentic. I used this strategy over the holidays by sharing with our past clients that we were making two charitable donations on their behalf. I told a story about a client and close friend who passed away this year, and how it related to my own personal experiences. After the letter was in the mail my husband and I started second guessing being so open with our clients and started getting nervous about their reactions. Two clients shortly thereafter reached out saying how much our letter and being authentic meant to them. They both indicated they were going to be making donations to the same charities on behalf of us!
I also came to an understanding that for a real estate website on wordpress, using an IDX plugin for real estate listings like IDX Broker there would be an SEO and domain authority plateau. Essentially by using a non integrated IDX solution the IDX is separate from the website. Early Spring 2017 there was also a conflict with IDX Broker and an SSL certificate (HTTPS) prompting mobile visitors to agree to search on a non-secure site. It wasn’t until Jun 22, 2017 that IDX Broker launched SSL compatibility, but by then we were already launched on a new platform. March 2017 I made the commitment to 301 redirect thousands of pages, eliminate thin content, and transfer our site to Real Estate Webmasters.
After studying domain authority and backlinks I began disavowing poor backlinks on a monthly basis, and contracted NowSourcing for an Infographic unrelated to luxury real estate. Click here to see our SEO experiment still underway 9/15/17.
Right now we are working on writing amazing content for our real estate audience. I conclude Neil Patel’s Advanced Marketing program it is one of the best business investments we’ve ever made as it led to learning many more technical aspects to digital marketing and helped us make improvements with our real estate SEO and social media presence.
Do you need more information about real estate Google Page One Rankings? Looking for professional real estate SEO services to get started? Reach out to me today for real estate link building, real estate content marketing, and real estate guest blogging.
Luxury Real Estate Sales – Breaking Into The High End
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Need More Information on Real Estate Leads?
You may find a couple of our other articles helpful:
- Instagram Tips For Real Estate Agents
- Pinterest For Real Estate
- How To Create A Real Estate Website
- How to Break Into the Luxury Real Estate Market
- How To Transition Into A Career in Real Estate
- Internet Lead Conversion Strategies
- My Real Estate SEO Strategy
- Real Estate Marketing Unicorn
- Best Way To Setup Google Adwords
- How To Attract High End Real Estate Clients
Would you like to learn more digital marketing, SEO, search engine marketing for real estate, and how I use this method to close high-end buyers and sellers? Request to join my new Facebook Group Luxury Real Estate Sales – Breaking Into The High End
Do you need more information about real estate Google Page One Rankings? Looking for professional real estate SEO services to get started? Reach out to me today for real estate link building, real estate content marketing and real estate guest blogging.
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